Services
What I Help Your Brands With
Fractional and project-based Shopify support for premium ecommerce brands using Shopify across Australia, New Zealand, US, UK, Canada and Hong Kong.
Theme 2.0 and Storefront API builds, metafields and metaobjects, app and flow configuration.
- Theme 2.0 builds, migrations and section/block architecture
- Storefront API and headless-friendly implementations
- Metafields and metaobjects for flexible, editor-friendly content modelling
- App and flow configuration that fits your existing stack rather than fighting it
Hands-on sessions for store owners, marketing teams and in-house developers — covering day-to-day Shopify workflows, theme architecture and Shopify Functions, and how to pass (and keep passing) Core Web Vitals and Page Experience checks.
- Working sessions on the theme editor, metafields, app configuration and day-to-day store management
- Code review and architecture guidance for Theme 2.0, Shopify Functions and Checkout UI Extensions
- Understanding Core Web Vitals (LCP, INP, CLS) in plain terms and what actually drives them
- Monitoring in Search Console so scores don't regress after launch
Custom shipping and discount logic, Checkout UI Extensions, built to your business rules.
- Custom Shopify Functions for shipping, discount and payment customisation logic
- Checkout UI Extensions built to your exact business rules
- Migrating legacy checkout.liquid customisations to native checkout extensibility
- Testing and validating checkout changes without risking conversion
Core Web Vitals, Google Analytics, Microsoft Clarity, and briefing A/B tests that move the needle.
- Core Web Vitals and Google Search Console Page Experience improvements
- GA4 and Microsoft Clarity instrumentation to find real friction points
- Briefing and monitoring A/B tests instead of guessing
- Reporting and dashboards stakeholders can actually act on
A structured review of your storefront — performance, checkout logic, integrations and technical debt — with a prioritised action plan.
- Theme, app and checkout logic review against Shopify best practice
- Core Web Vitals and Page Experience diagnosis
- Integration and third-party script audit for conflicts and bloat
- A prioritised, ranked action plan your team (or mine) can execute
Searchspring, Nosto, Algolia, Klaviyo, Yotpo, Swym, Okendo, Tapcart, Rebuy, Skio, Shoplift and more.
- Search & merchandising: Searchspring, Nosto, Algolia
- Marketing, loyalty & reviews: Klaviyo, Yotpo, Swym, Okendo
- Mobile commerce: Tapcart
- Also shipped: Rebuy, Skio, Shoplift
- Coordinating technical specs with external development and agency partners