Shopify Technical Audit
A structured review of your Shopify storefront — technical SEO, performance, checkout logic, integrations and technical debt — delivered as a prioritised, ranked action plan your team or mine can execute. No vague 'best practices' list: specific findings, why each one matters, and what to do first.
What’s included
The scope of this work
- Technical SEO: crawlability, indexation, canonical and pagination handling, structured data, redirects, international/Markets setup
- Core Web Vitals and Page Experience diagnosis with the specific causes, not just the scores
- Theme and Liquid review against Shopify best practice: architecture, section/block structure, unused code
- Checkout and Functions review: script sprawl, checkout.liquid exposure, discount and shipping logic
- Integration and third-party script audit: conflicts, duplicate tracking, performance cost
- A single prioritised action plan — ranked by impact and effort — that you own outright
How it works
From brief to live
Read-only collaborator access, plus a short call on what’s changed and what’s hurting.
I work through the storefront, checkout, theme code, Search Console and analytics.
Written action plan delivered within 3 days, plus a call to talk through priorities.
FAQ
Technical Audit: common questions
What do you need from me to start?
Read-only staff access to the store and Search Console, and 20 minutes to tell me what prompted the audit. That’s it.
How long does it take?
The written action plan is delivered within 3 days of getting access. It's a fixed-scope engagement — see the pricing guide.
Do you fix the issues too?
The audit is deliberately separate, so you're free to hand the plan to your own team or another agency. If you'd like me to implement the fixes, that's scoped separately once we know what's on the list.
Is this the same as an SEO audit?
Technical SEO is part of it, but so are performance, checkout, theme code and integrations. It's aimed at the platform, not just search.
Related work
Where this has come up
Led a storefront theme upgrade and redesign for I Love Ugly, integrating Searchspring search, resolving technical SEO issues, and building a colourway feature on the product page.
Apparel · New ZealandMigrated Cloud Blvd from their legacy Shopify theme to Horizon, redesigning and rebuilding key templates and custom sections without losing existing functionality. Paired the migration with a technical SEO audit to fix crawl and indexing issues surfaced during the switch.
Lingerie · AustraliaLed a conversion-focused revamp for The Club Room, covering discovery research, technical SEO fixes, navigation redesign, and PDP clean-up.
Golf Equipment & Apparel · New ZealandGot a Shopify Project Brewing?
Let's talk it through. Book a free call and I'll tell you exactly where to start.